Yellow Door Digital
Scottsdale, AZ based Digital Marketing agency specializing in social media, digital advertising, public relations, content marketing and more.
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National Pharmacy Chain

How does an industry like pharmacy acquisitions, which is so grounded in face-to-face experiences, make the transition to digital? This national pharmacy chain wanted to begin acquiring leads online while maintaining the community feel that is essential to their business.

This client faced three problems:

 Coming off as genuine despite their saturation throughout the U.S.

 Developing the buyer's journey for a process (selling a pharmacy) that, on average, takes five years

 Current website lacked any content to facilitate conversions

First, we focused on education and brand affinity through content marketing and social media marketing. From there, we used lead nurturing to engage potential customers.

*work completed while working at an agency*

For more information, preview portions of the strategic deck below:

 

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