Yellow Door Digital
Scottsdale, AZ based Digital Marketing agency specializing in social media, digital advertising, public relations, content marketing and more.
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AZ Eye Center

A Valley-wide eye center wanted to attract a new audience. They were performing well based on their local reputation, but they weren't attracting millennials, a requirement to keep their business profitable.

While working at a major digital marketing company, I was able to use analytics from Facebook and Google, to determine the best ways to engage with their intended audience, including developing a strategy that included:

 6 months of paid social campaigns on Facebook

 Content creation and promotion  

 Content calendar that covered both traditional and digital marketing

 Lead nurturing via an automated email drip

 Custom landing pages to capture audience information

 Rebranding efforts focusing on bolder colors and language

Check out more from this awesome campaign below:

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